Search engines are good at finding a product when you know its name. They are useless at the actual question, which is what should I wear to this specific thing.
Explore takes that sentence as the input. An occasion, a city, a season, a mood, in whatever words you would use talking to a friend, and returns complete looks rather than a grid of separates.
What comes back
- Complete outfits, styled as a whole rather than assembled from unrelated bestsellers.
- Every piece identified and priced, from the coat down to the pocket square and the watch.
- A price range across the look, cheapest to dearest, so you know immediately whether you are looking at a two hundred pound outfit or a two thousand pound one.
- The same three actions as a scan: save the pieces, style them against your own wardrobe, or preview the whole look on your own body.
Queries that work well
- An occasion plus a place plus a season: "wedding guest, Italy, August".
- An occasion plus a constraint: "job interview, creative agency, not a suit".
- A mood plus a season: "quiet luxury, winter, neutral".
- A reference: "nineties minimalism, black and cream".
- A weather problem: "rainy commute but I still want to look good".
The bit that closes the loop
An outfit you cannot picture on yourself is inspiration, which is to say it is entertainment. Explore hands its looks straight to virtual try on, so the coat you found goes onto your body in ten seconds, and to the stylist, which will tell you which parts of that look you already own and only need to buy around.
Explore against Scan
Use Scan when you already have the picture. Use Explore when you have the occasion and no picture at all. They return the same kind of result and hand off to the same places.
What it costs
Explore is part of Awtfit Magiq, because each search runs a premium model and a live product search that cost real money per request. Scan, the stylist, the wardrobe and the calendar all have free daily allowances.
Free every day. No trial clock.
Download for iPhone