1M+ outfits generated

Every outfit in your wardrobe,
before you get dressed

Awtfit photographs your clothes, builds outfits from what you already own, and shows them on your own body in ten seconds. Plan a week in a tap. Find any garment from a photo.

Building an outfit in the Awtfit Lab A digital wardrobe of 732 garments in Awtfit A virtual try on preview in Awtfit
1M+Outfits generated
~10sTo see it on you
157Colours matched
£0To start, daily
Everything it does

One app between you and your wardrobe

Eight things that used to need a stylist, a changing room, a spreadsheet and a lot of guessing.

How it works

Three garments and you are running

The whole app switches on at one top, one pair of bottoms and one pair of shoes.

Photograph your clothes

One garment or a whole pile per photo. Awtfit cuts each piece out, redraws it as a clean flat lay and files it by category and real measured colour.

Let it build outfits

Shuffle a complete look, pick a palette, or choose pieces yourself. Every combination is scored against real colour theory, and you can see the score.

See it on yourself

Ten seconds later you are wearing it. Save it, plan it for Thursday, send it to a friend, or shop the pieces you do not own yet.

Digitise a pile of clothes in one photo

Lay out what you own, take one picture, and Awtfit separates every garment, removes the background and redraws each one as a clean shop style flat lay. Colour is measured off the actual pixels rather than guessed from a label, so a garment your eye calls sage does not get filed as green.

Explore the wardrobe
Digitise a pile of clothes in one photo in the Awtfit iPhone app

Build outfits from what is already in your wardrobe

The Lab is a canvas. Pick pieces yourself, shuffle a complete look, or choose a colour and let the engine build around it. Every suggestion is scored against 348 real palettes, and the score is shown to you rather than hidden, so you can see why a combination works.

How the stylist works
Build outfits from what is already in your wardrobe in the Awtfit iPhone app

See it on yourself before you wear it

Build your Persona once from a full length photo. From then on any outfit can be rendered onto your own body in about ten seconds, against a clean studio background or somewhere real. It is the difference between thinking an outfit works and knowing it does.

See virtual try on
See it on yourself before you wear it in the Awtfit iPhone app

Find any garment from any photo

A screenshot, a street style picture, a friend's post. Scan identifies every item in the frame, then finds the exact piece and cheaper alternatives with live prices, a cheapest to dearest range, and the option to try it on yourself before buying.

Try Scan
Find any garment from any photo in the Awtfit iPhone app

A planned week, in one tap

The calendar reads the forecast for where you are and anything already in your diary, then plans an outfit for every day ahead. Three weeks takes about twenty seconds. Change any day and it stays changed.

See the planner
A planned week, in one tap in the Awtfit iPhone app

Better with people in it

Follow friends, see their closets, build outfits from their wardrobe and send looks back and forth. You decide per person what they can see and whether they can style you.

See the social side
Better with people in it in the Awtfit iPhone app
Colour, done properly

Why your outfits actually match

Most styling apps guess at colour. Awtfit measures it from your garment's own pixels, then matches it against 157 named colours and 348 palettes compiled by Sanzo Wada in 1933 and still used by designers today.

Measured, not labelled

A jacket sold as "cream" that is really warm grey gets filed as warm grey, because the colour is read off the photo. Labels lie; pixels do not.

Real palettes, not hue maths

Colour wheel arithmetic invents combinations nobody owns. Awtfit matches against palettes that were designed by a human and observed to work.

Neutrals are wildcards

Black trousers lose every colour distance contest and still go with everything. Awtfit treats low chroma pieces as the wildcards they are.

Pricing

Free every day, not free once

Most people never pay. The allowance resets at midnight and the manual app is unlimited forever.

Free

£0

Every day, resetting at midnight.

  • Unlimited wardrobe, outfits and calendar
  • 2 virtual try on previews a day
  • 3 item scans a day, 10 a day for your first 48 hours
  • 10 outfit ideas a day
  • Friends, sharing and messages
Download free
7 day free trial

Awtfit Magiq

£34.99 / year

Or monthly. Cancel any time from Settings.

  • Unlimited previews, scans and outfit ideas
  • Scenery previews that place you somewhere real
  • Explore: discover and shop complete looks
  • Monthly credits for the premium models
  • Priority in the render queue
Start the free week
FAQ

Questions people ask

Is Awtfit free?

Yes, and free is not a trial. Every day you get 2 outfit previews, 3 item scans (10 a day for your first 48 hours so you can build a closet quickly), 10 outfit ideas and the whole calendar. It resets at midnight. Awtfit Magiq removes the limits and adds scenery previews and Explore.

Do I need to photograph every item I own?

No. Three garments is enough to switch everything on: one top, one pair of bottoms, one pair of shoes. Most people add a handful at a time, and you can photograph a pile of clothes at once and let Awtfit cut out each garment separately.

How does the virtual try on work?

You build your Persona once from a full length photo. After that any outfit on the canvas can be rendered onto it in about ten seconds. It runs on our own GPU, so studio previews never cost credits.

Does it work with clothes I have not bought yet?

Yes. Point Scan at any photo, screenshot or shop page and Awtfit identifies each garment, finds it or a cheaper lookalike with live prices, and lets you preview it on yourself before you spend anything.

What happens to my photos?

Your original full resolution photos never leave your phone. What goes to the cloud is the cut out garment and its attributes, so your wardrobe follows you to a new device. You can delete your account and everything in it from Settings at any time.

Is there an Android version?

Awtfit is on iPhone and iPad today. An Android build is in internal testing.

Your wardrobe is already full. Start using it.

Free to download, free to use every day. Photograph three things and Awtfit switches on.